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PRESS

№ 001 · Press & Stories

What India is saying about HalfPe.com?

3,000+
Orders / Day
1,000+
Top Brands
₹7,000Cr
Surplus Committed

The press coverage, the awards, and the stories behind India's only permanent half-price marketplace. Updated as the headlines come in.

India's e-commerce future will not be won by whoever shouts the loudest discount. It will be won by whoever makes the discount the default — and HalfPe is doing exactly that.

Forbes India

Brand Connect · June 2026

Awarded

E-Commerce Company of the Year 2026

Economic Times & Hindustan Times · Crafting Bharat Awards

№ 002 In the press.

Independent coverage from India's leading publications. Every link goes straight to the source.

Forbes India June 2026

The Founder Giving India's Middle Class Their 50% Back

A visionary entrepreneur at the intersection of technology and social equity, redefining how India shops for everyday goods.


The Wire June 2026

Quietly Rewriting Indian Retail, One Half-Price Sticker at a Time

How a bootstrapped marketplace from India is disrupting the discount-on-demand economy with permanence and structure.


Hindustan Times June 2026

HalfPe Wins E-Commerce Platform of the Year at Crafting Bharat 2026

The annual Crafting Bharat Awards recognizes HalfPe for its transformative approach to making quality goods permanently affordable.


The Tribune October 2025

Where Every Discount Starts at 50% — and Often Climbs to 90%

Inside the supply chain mechanics that allow HalfPe to guarantee floor-level discounts on every product, every day.


ANI News May 2026

A Love Letter to the Indian Shopper

HalfPe reinvents retail with India's first permanent half-price marketplace, a bold declaration of value for the everyday buyer.


Business Standard October 2025

India's Smartest Way to Shop — And the Story Brands Don't Want to Tell

Surplus inventory, vendor-funded discounts, and a structural edge that major e-commerce platforms can't easily replicate.


Lokmat Times May 2026

The Sale Isn't Coming. It's Already Here.

Lokmat Times covers HalfPe's growing footprint in regional India, where its permanent half-price promise resonates most powerfully.


№ 003 From the founder's desk.

Long reads, founder notes, and the thinking behind every decision at HalfPe.

Featured Vol. 01 · Founder's Note · 8 min

The Half-Price Revolution: How HalfPe Is Rewriting Indian Commerce

ndia's first permanent half-price marketplace is doing something no e-commerce platform has dared: making 50% off the everyday floor, not a festival promise...

Read the essay

Why 50% Off Works — When Done Right

Vendor-funded discounts on surplus inventory aren't a giveaway. They're a structural fix for a $240 billion problem that India's retail industry has quietly accepted as the cost of doing business.

Read story →

Why Tier-2 India Doesn't Want Another App

It wants the 50% back that retail has been quietly taking from it. The economic equality story that's driving 60% of our orders from non-metro pincodes.

Read story →

№ 004 · Leadership

Meet the people behind India's first half-price marketplace.

VG

Founder

Mr. Venu G. Somineni

Two decades at the intersection of technology and entrepreneurship, much of it in the San Francisco Bay Area. Bestselling author endorsed by Dr. A.P.J. Abdul Kalam, Jack Canfield and Brian Tracy.

TC

Co-Founder

Tirumala Rao Chamalla

Serial entrepreneur spanning public governance, global technology and education. Recipient of the Chief Minister's Award for Excellence.

The Promise

Every product. Every day. Always 50% off.

Get in Touch

For press, partnerships, or the full story.

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