MYOP Marketing Newsletter - May 2025

12 Events | 88+ Activities | 13.4m+ views

May was a month that truly smelled like success. From opening our 50th store in Mauritius to sports arenas, mall corridors, college stages, and pop culture events, Make Your Own Perfume (MYOP) continued to show up, engage, and spread scent-led joy across the country—with every activation adding to our growing presence. With every spritz, we stayed true to what we do best: helping people find a scent that feels like them.

We’ve Gone Global: Store #50 Opens in Mauritius

This May, we hit a monumental milestone—MYOP’s 50th store opened its doors at Bagatelle Mall, Mauritius. To mark the moment, we hosted an event across all 50 stores, joined by mall teams and well-wishers. A simple cake, a heartfelt toast, and a few fragrant gifts made it a memory to cherish. 

Fragrance in Celebration: Mother's Day 2025

This Mother’s Day, we celebrated across our MYOP stores with warmth and fragrance. We hosted special activations at Sarath City Mall, Inorbit Hyderabad, Lulu Palakkad, and Sobha City Thrissur, where customers enjoyed personalised gifting, scent sampling, and heartfelt experiences to honour the women who matter most.

Scent Meets Sports

We proudly sponsored a wave of community-level sporting events, bringing our refreshing energy to the field:

🏸 Smash & Pass Badminton League – Thiruvananthapuram

🥊 Boxing Championship – Calicut (Jersey Sponsor)

🥋 Muay Thai State Championship – Kochi

Style, Pop Culture & Gifting

From cosplay and ramp walks to mom-and-kid duo events and college fest collabs, MYOP was there with scent stations, free samples, and personalised perfume gifts.

Influencer Spotlight – 13.4M+ Views This May

This month’s influencer collabs were a hit—garnering 13.4 million+ views across reels, reviews, and creative content. Creators highlighted MYOP’s Mother's Day experience, retail visits, and scent layering tips that resonated with diverse audiences.

Collaborations That Spark!

This month, MYOP partnered with top brands like Zivame, Baggit, Nykaa, Crocs, Hush Puppies, Tresmode, Bombay Store, Sugar, Hidesign, Tissot, Kryolan, Cotton World, Sadhev, MacV, Pavers England, Samsonite, Renee, Colorbar, Hoy Punjab, Edumart, Metro, Tanwood, Allen Solly, Club 46, Avantra, Aldo, Colombia, Casio, Cookie Man, VIP Bags, Swarovski, Orra, Safari, Et'setara, and Beverly Hills Polo Club, adding fragrance magic to beauty and lifestyle. These collaborations reflect our passion for blending scents with everyday elegance.